Outdoor Advertising LED Video Billboard
The LED Video Billboard, while having been around for many years as a functional animated outdoor media format, is still in its infancy as a developing medium of video message billboard for outdoor advertising. As an emerging media system, LED Video Billboard offer a greater flexibility of use than conventional billboards could ever provide. With high brightness, high resolution LEDS, Dynamic images the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium. Not only the LED electronic billboards full color and large format, but they also have many distinct advantages including displaying animation and in effect showing specialized television commercials outdoors. The electronic signs also act as a multiple message provider, where one sign can show a loop of continuous messages. As for changing its sign message, picture or video, it's as easy as clicking with a mouse button, rather than sending out a crew to pull down and replace a LED billboard.
One of the best features of these LED electronic signs is the possibility of evolving them into a citywide or regional display-advertising network. Here, a series of connected LED video screens could provide everything from a broad-based advertising presence (sign messages on continuous video loops) to a very tightly controlled demographic-specific displays tailored to week morning commutes or mid-afternoon shoppers (depending on sign locations) or special weekend sales announcements presented to a Friday evening home commute.
To date, LED video billboards have matured into two specific applications of use (spectaculars and roadside displays) and its third application (multiple signs as a network system) is just beginning to emerge as a viable outdoor advertising format. In its first and most expensive application, LED video billboards appeared as sign components to the first-tier cities like the bustling commercial street, shopping mall. Meanwhile you can turn in any direction and come face-to-face with three or four LED video spectaculars all at once. In first-tier cites, you may see LED video billboards which surrounding in one super shopping mall and bustling commercial streets.
In many cities, we can see that most LED Video billboards are attached to street side pylons which extend along the Strip upwards of one hundred feet into the air and combine backlit flex face signs with fully lit, full color LED video signs. The use of these signs however is very specialized, it's one client with one hundred per cent utilization of the sign to promote their brand identity or services rendered and that's it.
The LED video billboard in its second application was developed in a scaled back form from its spectacular counterpart, and set up as a highway sign that is a 21st century counterpart to its more conventional print billboard. Granted LED electronic billboards are much more expensive and there are still sign code issues to be dealt with, but nevertheless electronic signs are beginning to dot the highways as a forerunner to a continuing presence of electronic and video outdoor advertising. Herewith lies the challenge to LED video billboards; will it be a supplement to work hand-in-hand with print as an outdoor advertising presence? Or is it more a technological wonder with a short life span that eventually defers back to conventional billboards? Or will these LED video billboards maintain enough presence to blossom forth and create inner city and regional advertising networks not unlike a television network with its affiliate station relationships?
In outdoor advertising, LED video billboards are a new ballgame, a pioneering effort of setting up electronic billboard installations as a multiple location advertising system. While print billboard agencies may see electronic as an upstart within their domain, LED video billboards sallies forth with the same pioneering spirit as other earlier entrepreneurs who started experimenting with the horseless carriage and the all new, all 'talking' movie pictures. The emergence of a networked LED billboard system has become a technical possibility, but is limited more by the current overall cost of a single advertising company acquiring a reasonable collection of LED video billboards to create a unified video billboard network. While for the most part electronic billboard networks have yet to happen in many first-tier cities to any degree. Several advertisers have begun the embryonic formation of such networks, and with these systems in place, there is an interest in who has done what and where.
"Most of our advertisers are national companies that are easily recognized brands. The advertisers have already spent millions of dollars on their individual commercials, which are shown on broadcast television. We take their 30 second spots and edit them to 10 or 15 seconds spots. Surprisingly, the client's message usually is stronger."
"Our video spots are each about ten seconds long and we stick them in a loop that runs continuously all day long on each sign. As for display distribution, our advertisers can decide what ads are shown ranging from single video sign coverage to being shown on all four of our signs." As for their effectiveness, one who in AV field said, "all our advertisers have renewed their advertising contracts for the next year."
The LED Video Billboard, while having been around for many years as a functional animated outdoor media format, is still in its infancy as a developing medium of video message billboard for outdoor advertising. As an emerging media system, LED Video Billboard offer a greater flexibility of use than conventional billboards could ever provide. With high brightness, high resolution LEDS, Dynamic images the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium. Not only the LED electronic billboards full color and large format, but they also have many distinct advantages including displaying animation and in effect showing specialized television commercials outdoors. The electronic signs also act as a multiple message provider, where one sign can show a loop of continuous messages. As for changing its sign message, picture or video, it's as easy as clicking with a mouse button, rather than sending out a crew to pull down and replace a LED billboard.
One of the best features of these LED electronic signs is the possibility of evolving them into a citywide or regional display-advertising network. Here, a series of connected LED video screens could provide everything from a broad-based advertising presence (sign messages on continuous video loops) to a very tightly controlled demographic-specific displays tailored to week morning commutes or mid-afternoon shoppers (depending on sign locations) or special weekend sales announcements presented to a Friday evening home commute.
To date, LED video billboards have matured into two specific applications of use (spectaculars and roadside displays) and its third application (multiple signs as a network system) is just beginning to emerge as a viable outdoor advertising format. In its first and most expensive application, LED video billboards appeared as sign components to the first-tier cities like the bustling commercial street, shopping mall. Meanwhile you can turn in any direction and come face-to-face with three or four LED video spectaculars all at once. In first-tier cites, you may see LED video billboards which surrounding in one super shopping mall and bustling commercial streets.
In many cities, we can see that most LED Video billboards are attached to street side pylons which extend along the Strip upwards of one hundred feet into the air and combine backlit flex face signs with fully lit, full color LED video signs. The use of these signs however is very specialized, it's one client with one hundred per cent utilization of the sign to promote their brand identity or services rendered and that's it.
The LED video billboard in its second application was developed in a scaled back form from its spectacular counterpart, and set up as a highway sign that is a 21st century counterpart to its more conventional print billboard. Granted LED electronic billboards are much more expensive and there are still sign code issues to be dealt with, but nevertheless electronic signs are beginning to dot the highways as a forerunner to a continuing presence of electronic and video outdoor advertising. Herewith lies the challenge to LED video billboards; will it be a supplement to work hand-in-hand with print as an outdoor advertising presence? Or is it more a technological wonder with a short life span that eventually defers back to conventional billboards? Or will these LED video billboards maintain enough presence to blossom forth and create inner city and regional advertising networks not unlike a television network with its affiliate station relationships?
In outdoor advertising, LED video billboards are a new ballgame, a pioneering effort of setting up electronic billboard installations as a multiple location advertising system. While print billboard agencies may see electronic as an upstart within their domain, LED video billboards sallies forth with the same pioneering spirit as other earlier entrepreneurs who started experimenting with the horseless carriage and the all new, all 'talking' movie pictures. The emergence of a networked LED billboard system has become a technical possibility, but is limited more by the current overall cost of a single advertising company acquiring a reasonable collection of LED video billboards to create a unified video billboard network. While for the most part electronic billboard networks have yet to happen in many first-tier cities to any degree. Several advertisers have begun the embryonic formation of such networks, and with these systems in place, there is an interest in who has done what and where.
"Most of our advertisers are national companies that are easily recognized brands. The advertisers have already spent millions of dollars on their individual commercials, which are shown on broadcast television. We take their 30 second spots and edit them to 10 or 15 seconds spots. Surprisingly, the client's message usually is stronger."
"Our video spots are each about ten seconds long and we stick them in a loop that runs continuously all day long on each sign. As for display distribution, our advertisers can decide what ads are shown ranging from single video sign coverage to being shown on all four of our signs." As for their effectiveness, one who in AV field said, "all our advertisers have renewed their advertising contracts for the next year."
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